After a lot back and forth we have decided to rename from ACHR (All Casinos – Honest Reviews) to HonestCasinos.org. So what is behind the decision?
It was not an easy decision to take but there were several reasons behind. The biggest reason was that ACHR is quite no saying in case you do not know us from before. Another reason is that there are other organizations with similar names and confusion can occur.
HonestCasinos briefly and concisely describes what we are doing and what we stand for. It is easier to build a brand around that name and we consider .org as a more serious top-level domain. When it comes to honest casino reviews, it assumes that you have a brand with credibility behind. We felt that we were missing that with the top-level domain .nu, especially when we want to be an international player.
Merry Christmas All!